Take a listen to my latest Audio Branding projects
Impactful sound by design
It’s not just about music. You’ll run through my structured process to build a recognizable, unforgettable sound across every brand touchpoint. A typical project duration from kickoff to delivery usually is 4 – 6 weeks.
1. Set the Stage
We kick things off with a 1–2 hour online workshop. You’ll gain clarity on where your brand currently stands—and where you want it to go. We’ll define your audience, your goals, and touchpoints.
2. Benchmarking
Behind the scenes, I dive into competitor and market research. The goal? To uncover what your dream customers respond to—and how we can stand out sonically in your space. Expect insights, not guesswork.
(Takes about 1–2 weeks)
3. Concept Development
You’ll get two distinct musical directions your brand could take—complete with initial sketches for your audio logo, musical styles, and sound design.
This isn’t a black box: before I compose anything, we’ll talk through the options together, based on the research and your vision.
(Another 1–2 weeks)
4. Feedback & Revisions
You pick your favorite direction and give feedback. Two revision rounds are included, so we fine-tune until it feels just right.
5. Music Production
Now I produce the final pieces—starting with your audio logo and expanding into music beds, phone loops, stingers, whatever we’ve agreed on. All with the same sonic DNA.
6. Audio Brand Style Guide
You’ll receive a short but powerful audio brand style guide (2–3 pages) and a master folder with all your audio assets. This is your toolkit to keep everything cohesive moving forward.
7. (Optional) Implementation & Monitoring
Want ongoing support? I can oversee how your sound gets implemented in new content. Retainer or project-based—totally up to you.
Why should you work with me?
You get both: an award-winning, internationally working composer and a UX strategist with 15 years’ experience. I’ve been in the studio with orchestras, and I’ve led digital product teams in a multi-billion-dollar corporation, a startup, and a mid-sized company. Put me in the rooms where KPIs, conversions, and business goals are defined—I’ve been there.
That’s why your audio branding won’t be guesswork. It’s strategy and creativity fused—analytical at the core, wildly creative in spirit, and built to move your business forward.
Don’t take my word for it. Let my clients do the talking.
“Richard has a rare gift: he turns emotions into melodies. For the signature song of our Sleepy Caps characters we wanted a lullaby that wasn’t just another “cute song”. Richard’s song exceeded our wildest expectations. He translated our story into music with such warmth and depth that the song still moves us every time we hear it.”
Stephanie and Michael Gerharz
Founders of aprilkind
“ The audio logo for our company was created by Richard quickly and professionally, giving our content instant recognizability. Today, our thousands of viewers and learners associate CG Boost’s content inseparably with this audio logo.”
Zacharias Reinhardt
CEO of CG Boost
“Richard has increasingly inspired us and much like Lancelot joining King Arthur's kingdom; he galvanized our efforts. As our composer, he continues to pump out highly professional, original music and compositions for our series!”
Nicholas Tana
CEO, Smart Media LLC (Los Angeles, USA)
BOOK A CALL
WITH ME
Let’s arrange a call. You can expect a professional, fun, curious and non-salesy conversation. No strings attached. Bring all your questions, doubts, wild ideas, and objections. In this call I can also give you a first estimate about the budget.
If you’re still excited after we talk, I’ll follow up with a custom proposal within 1–2 business days.
Wherever sound matters, these awesome clients brought me in
Projects include audio branding, commercials, songs & film scores
Frequently asked questions about Audio Branding
How much does audio branding cost?
There is no standard budget for Audio Branding. In 99% of the cases we will agree on a flat-fee. No hourly guesswork. No hidden surprises. Just clarity on what you’ll get and what it will cost right from the start. Let’s arrange a free no-strings-attached call in which I can understand your goals and intended project scope better and I’ll be able to give you an estimate right away, followed by a written proposal within 1 – 2 business days.
Where are you based?
Just a click away — literally. My studio sits on a little hill in Wuppertal, Germany. Chances are, you’ve never heard of the place… but clients from Los Angeles, Paris, London, Cairo, Manila, Havana, and Berlin have managed to find me just fine.
Working internationally has taught me how to bridge time zones without the headaches. That means smooth video calls when we want them, and clear feedback loops that keep us moving (without drowning in endless email chains).
What do I get? What are the deliverables for an Audio Branding project?
Well, obviously you’ll get top-quality audio that lifts your brand to a whole new level. Depending on the project scope this includes:
- Audio Logo
- Branded Music Beds
- Phone Loops / Hold Loops
But instead of just throwing an mp3 over the fence, you’ll get also:
- Audio files – Delivered as wav and mp3. Organized neatly in folders.
- Strategic Slide Deck – Some even enjoy reading my slide decks. Wild, I know.
- Audio Brand Style guide – A punchy 2–3 page PDF that makes it easy for anyone to work with your new sound.
When can you start? And how long does an Audio Branding project take?
I’m usually booked for the next 2-3 months, so the sooner you reach out to me, the better. Once we have kicked off the project, depending on the scope, typical projects including an Audio Logo and customized music take around 3-4 weeks until you’ll have the final audio files in your hands.
So why should I take you and not those huge Audio Branding agencies?
I don’t know you or your project yet. Maybe one of those big, fancy agencies is exactly what you need. And I’m happy when you’re happy. But if you’d rather have someone fully dedicated to your project and get the VIP treatment, give me a call.